12/5/2023 0 Comments Yumi ishikawa![]() ![]() Ishikawa said her goals are much larger than getting firms to give women more flexibility in workplace footwear. Echoing the #MeToo campaign against sexual harassment, she used #KuToo in her tweets-a play on the Japanese words for shoes ( kutsu) and pain ( kutsuu). “It’s been half miserable and half wonderful,” said Ishikawa, a former pinup model and actress, about her life since she unwittingly started the movement in January 2019. ![]() Since then, Ishikawa has published a book about her experiences, helped launch a line of flat shoes and was named to the BBC 100 Women 2019 list as one of the most inspiring and influential women in the world-one of only two Japanese, the other being sumo wrestler Hiyori Kon, who was interviewed in the May/June issue of ACUMEN. That tweet generated an overwhelming and sympathetic response from many women, as well as relentless online harassment, often from men, that continues to this day. She did so with a tweet complaining about being forced to wear high heels at her part-time funeral parlour job. I t’s been more than a year since Yumi Ishikawa, 33, sparked the #KuToo social media campaign against gender discrimination in Japan.
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